Smart contract platform Avalanche (AVAX) is powering a new web3-based voucher program for a Chinese digital payment platform.
In a statement, Avalanche says the voucher program targets food and beverage merchants and consumers in Southeast Asia. The smart contract platform is partnering with Alipay’s merchant ordering solution, Alipay+ D-store, as well as the payment firm’s partner e-wallets.
The Ethereum (ETH) competitor says consumers, particularly local milk tea buyers who complete branded minigames on partner platforms, will receive web3-enabled vouchers in their e-wallet, which they can use to pay for their purchase and get a discount.
“Vouchers give users discounts of up to 50% on milk teas sold by 10 popular milk tea brands at 500+ shops in the region, with 2,000+ shops in the pipeline.”
The program represents the first phase of a two-part proof-of-concept. The second phase aims to onboard over 100 million more users from the Philippines, Singapore, Malaysia
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