Adidas and Callaway have joined forces with Play Today, a unique golf metaverse to bring a new level of immersion and interactivity to golf fans around the world.
The metaverse will launch with the NSW Open Golf Championships, which begin on 16 March, and promises to be an exciting glimpse into the future of sports entertainment.
Some more information about the Play Today metaverse
Golf fans around the world can now connect and experience the game in new and exciting ways through the interactive 3D virtual world known as the “Play Today Metaverse.”
This platform, created by golfers for golfers, offers a host of features that allow golfers to showcase their digital collectibles, visit virtual replicas of more than 40,000 physical golf courses as a flyover experience, and connect with other golfers around the world by walking independently or interacting with others in the Play Today clubhouse.
In addition, Play Today Metaverse will launch the “Drummond Golf Innovation Centre,”
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