The advertising technology company AdEx is preparing to integrate a novel zero-knowledge (ZK) solution into its upcoming platform – scheduled for launch in the second quarter of 2024 – per the latest information shared with Finbold.
The new ZK-targeting ending strives to serve a dual purpose by alleviating the issues and grievances plaguing modern advertising from both the customer and business viewpoints.
While the internet and the vast data collection abilities it provides have revolutionized marketing, at least to the extent that Edward Bernays’ 1928 book did, they also brought forth profound concerns about privacy and personal data security.
In turn, the practice and associated concerns have led to more restrictive laws when it comes to data collection and customer profiling in multiple countries across the world, which have led to less precisely targeted ads, which has, in turn, led to more ad fatigue on the users’ end.
AdEx solution for privacy and compliance
AdEx’s sol
We współpracy z: https://finbold.com/%D0%B0dex-unveils-user-centric-zero-knowledge-system-for-targeted-ads/
