American entertainment and record label conglomerate – Warner Music Group – is continuing to expand its metaverse strategy, evident in its latest partnership and investment in DressX, a digital fashion retailer.
Under the agreement, Warner Music artists will be able to collaborate directly with DressX to design and launch 3D and AR virtual clothing, which can be collected and accessed by fans across various social media channels such as Instagram, Snapchat, and other platforms partners.
Warner Music Group Metaverse Push
According to the official blog post, artists will also be able to leverage additional revenue streams through the partnership while simultaneously creating new outlets for fans to exhibit their fandom across multiple digital worlds.
In a statement, Oana Ruxandra, WMG’s Chief Digital Officer & EVP of Business Development, said,
“The representation of our future digital selves will be as important and, if you’re measuring by the sheer volume of interactions,
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