[PRESS RELEASE – London, United Kingdom, 6th May 2022] Metaverse platform Terra Virtua has joined Williams Racing as its official metaverse partner. The multi-year partnership begins this weekend as the Formula One racing team takes to the track in Florida for the first-ever Miami Grand Prix.
The collaboration will celebrate one of British motorsport’s most innovative and successful racing teams to date. With an absolute focus on engagement, the partnership will look to add greater depth to the fan experience on race weekends and beyond.
Williams and Terra Virtua will also explore opportunities to develop digital collectibles and generative art projects to take Williams Racing fans into the metaverse through interactive experiences in virtual environments.
As the Official Metaverse Partner, Terra Virtua branding will appear on the car barge boards, driver race suits, and mechanic overalls. The Terra Virtua logo will be placed on a variety of digital and physical team assets.
Terra

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