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Bitstamp sees opportunity in ‘underserved’ next wave of crypto investors

Bitstamp, one of the oldest crypto exchanges in the business, is pinning its future on solid customer service and reliability as it targets “underserved” audiences including women and older investors. 
The exchange is pushing its “market-leading” uptime, openness with regulators and ability for users to call its customer service phone line, CEO Julian Sawyer and Robert Zagotta, head of Bitstamp’s US division, said in an interview during the Bitcoin 2022 conference in Miami this week. 
“A couple of years ago it was pioneers — both institutional or retail guys — and they would put up with anything to get in,” said Zagotta, who joined Bitstamp from rival Kraken last July. “But this next several waves of adoption, they have different expectations.” 
The Luxembourg-based exchange, which was founded in 2011 and acquired by private equity firm NXMH in 2018, only controls about 2% of the market for spot trading between crypto and fiat, compared with about 27% by mar

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