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Visa Executive Says Crypto Is ‘Becoming Cool’ — Sees Whole New Class of Mainstream Consumers Entering the Space

Visa’s head of crypto sees a “whole new class” of mainstream consumers entering the crypto space due to non-fungible tokens (NFTs). The executive further says: “Crypto is becoming cultural. It’s becoming cool.”
Visa’s Executive: ‘Crypto Is Becoming Cultural, It’s Becoming Cool’
Cuy Sheffield, Visa’s head of crypto, talked about cryptocurrency during a panel discussion early this week at the Singapore Fintech Festival.
He explained that a “whole new class” of mainstream consumers are entering the crypto space because of non-fungible tokens (NFTs). The Visa executive added that people who are interested in art, music, or culture are “setting up crypto wallets in waves,” noting that they are excited to create their own NFTs and support other creators.
Before the NFT boom, Sheffield said crypto assets mainly attracted people who are interested in gold and finance. “It used to be that if you were investing in crypto, you were kind of weird,” he opined, elab

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