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Universal Forms Metaverse Band Based on Bored Ape Yacht Club NFTs

Reimagining the virtual band playbook of Gorillaz with a crypto twist, major music label Universal Music Group announced today that it has formed a “metaverse group” featuring a quartet of characters depicted in the Bored Ape Yacht Club NFT collection.
The band, Kingship, is composed of characters pulled from NFTs owned by noted collector Jimmy “j1mmy” McNelis, who recently sold another one of his Bored Ape NFTs for $3.4 million at a Sotheby’s auction. Universal’s “next-gen label” 10:22PM will spearhead the effort.
The label will develop music for the band to “perform” in animated and virtual world settings as the online metaverse grows and evolves. Universal also plans to release NFTs based around the band, which can be used for exclusive access into events, and will let existing Bored Ape Yacht Club NFT holders have a first crack at purchasing them.
Band manager Nicholas Adler, who is also the manager and brand curator for rapper and NFT collector Snoop Dogg, told

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