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Bumble is swiping right on Web 3.0 and the Metaverse

Dating and friendship app Bumble is exploring how to integrate the Metaverse and Web 3.0 into a relaunch of its platform for finding friends, executives said this week. 
While many details about Bumble’s blockchain strategy remain unclear, the Austin, Texas-based tech company appears to be taking the Metaverse — a term that refers to virtual worlds and integrated digital experiences and assets — into consideration as it embarks on revamping its Bumble BFF platform for finding platonic friendships. 
“Bumble BFF gives us a platform for Bumble to become a leader in the Web 3.0 world,” Bumble founder and CEO Whitney Wolfe Herd said during the company’s third-quarter earnings call on November 10. She emphasized that Web 3.0 is focused on community and the participants who build it, which squares with its mission of healthy relationships and women’s empowerment.
“In the near term, this means new engagement, participation and creator models,” Wolfe Herd said. “But longe

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